Definition
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages. Its main objective is to standardize HTML tags to be used by webmasters for creating rich results about a certain topic of interest. It is a part of the semantic web project, which aims to make document mark-up codes more readable and meaningful to both humans and machines.
How this term shows up in flipbook work
If you spend time publishing flipbooks, you will run into Schema.org in one of three places: in the export settings of your design tool, in a compliance or accessibility audit, or in a conversation with an integrator. Knowing the term well enough to recognise it in those moments saves a meeting. The full Wikipedia article, linked below, goes much deeper into the history and the standards bodies behind it — we keep this glossary short on purpose so it stays useful as a quick reference.
Where to go next
- Browse the feature guides — many of them touch on this term in passing.
- Open the how-to library — step-by-step tutorials that put the vocabulary into practice.
- Read the tool reviews — we note which platforms handle this concept well and which leave it to you.
Source: “Schema.org” on Wikipedia. Text reused under CC BY-SA 4.0. Snapshot fetched 22 May 2026.