Definition
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
How this term shows up in flipbook work
If you spend time publishing flipbooks, you will run into Typography in one of three places: in the export settings of your design tool, in a compliance or accessibility audit, or in a conversation with an integrator. Knowing the term well enough to recognise it in those moments saves a meeting. The full Wikipedia article, linked below, goes much deeper into the history and the standards bodies behind it — we keep this glossary short on purpose so it stays useful as a quick reference.
Where to go next
- Browse the feature guides — many of them touch on this term in passing.
- Open the how-to library — step-by-step tutorials that put the vocabulary into practice.
- Read the tool reviews — we note which platforms handle this concept well and which leave it to you.
Source: “Typography” on Wikipedia. Text reused under CC BY-SA 4.0. Snapshot fetched 22 May 2026.